New law ushers in the birth of crowlers
BY: BOB TOWNSEND
The new law that allows visitors to Georgia breweries to grab some beer to-go has added some new options in containers, too.
In addition to the good old can or bottle, there’s the growler, a jug, usually made of glass and available in 32- or 64-ounce sizes, that the breweries fill from the draft lines behind the bar in the tasting room or at more elaborate growler stations.
Enter the 32-ounce crowler, a can thing that looks like a tallboy on aluminum growth hormones. As in most things canned in the craft beer world, its history goes back to Oskar Blues, the Colorado (and now North Carolina, too) brewery responsible for making cans cool again.
The crowler (a combo of can and growler), much like a growler, can be filled one-at-time. But instead of a screw top it’s made air-tight by a seaming machine that adds a lid and seals it. Take it home and pop the top, just like its smaller can cousin, and enjoy brewery fresh beer.