271 West Hancock Avenue
Athens, Georgia — 30601




271 West Hancock Avenue
Athens, GA, 30601
United States

Brewery Hours: 

Monday: Closed
Tuesday - Thursday: 5-10pm  
Friday: 3-10pm
Saturday: 1-10pm
Sunday: 1-6pm


Creature Comforts Brewery Blog

Filtering by Category: Events

River Ridge Red & the Curious. No. 12

Shannon Vinson

Join us for the release of 2 very special beers from our wood cellar!

Celebrating the crop with River Ridge Red

River Ridge Red is an ale (6.6%) aged in oak barrels with organic red raspberries from Independence, VA's River Ridge Organics.

This beer is a celebration of the crop from their farm. We selected the best blend of barrels to honor the complex flavor of the red raspberries featured in the beer. Once we blended beer onto the fresh raspberries, we performed punchdowns for two weeks, and then continued to macerate on the fruit for more than 6 months. The extended time allows the acids from the fruit to round out and mellow, leaving a soft and honest red raspberry flavor. As with all of our beers from our wood cellar, we have worked diligently to have a balanced acid profile that compliments the fruit River Ridge farms have worked so hard to grow.

Total production: 158 cases

River Ridge Red will be available in 500mL bottles from the tasting room on June 15th and is now available for pre-purchase on CraftCellr. The onsite limit is 6/guest at 17.99 per bottle.

Bottles are available for pre-sale here:

From the Curious Series: the Curious No. 12

We developed Curious 12 from our desire to create a beer that mimics red wine without the use of grapes. The beer was port barrel-aged and packaged still, supporting the red wine flavors present in the offering. Once River Ridge Black was finished conditioning on top of the fruit, we transferred some of the beer to a port barrel to age for 8 months. This additional aging was to encourage port flavors to round out the flavor profile of River Ridge Black and add depth and complexity via the oxidized flavors of port.

The Curious No. 12 is a part of our Curious Series in which we explore new techniques, flavors, and ingredients. The beer is 8.1% ABV and will be available in a limited amount of 500mL bottles from the tasting room on June 15th for onsite consumption only.

Five Years Curious

Shannon Vinson

Thank you to everyone who joined us in raising a glass to five incredible years this past weekend! We’re so grateful to everyone who has come along on this curious journey with us & for the support over the years. From sharing one-of-a-kind offerings like Existence & our Five Year Anniversary Ale to introducing new offerings like our Crushies (which we hope to have more often in our tasting room) - we enjoyed a great weekend of celebrating with you all!

We want to say a special thanks to the following for providing delicious food, live music, and unique creations for our open-air market:

The Wobblers

Halem Albright Band

Desert Noises

Motel Radio

New Madrid




Figment Kombucha

Color of Heat

Tie-Dyed Turtle Natural Living, LLC

Nevermore Studio

Blue GrassHopper Creations

1000 Faces Coffee

Little Athens

South East Women Wrestlers

Jourdan Joly Studio

Manila Express

La Michoacana Es Natural

Photo RIOT

H and L Ceramics

Pinto Art Supplies

Check out images of the memorable weekend below. Cheers to five years!

5 Year Anniversary Call for Market Vendors: Details

Shannon Vinson

Important Dates

Vendor application ($10 nonrefundable fee required) will close Monday, March 18, 2019

Selected vendors will be notified via email by Friday, March 22

Selected vendors: booth fee ($60) due by Friday, March 29

Last day for a 50% booth fee refund is Friday, April 5

The event will be Saturday, April 13 (market: 11am to 7pm)




Who should apply to this market?

As the intent of this market is to celebrate our local community, only local, Athens-area businesses, professional artisans, etc. will be considered. If you have questions, please email prior to applying.


Is this market indoors?
No, this will be an outdoor market, rain or shine.


Will this market be in Creature Comforts’ courtyard?
No, this market will be on the street. Please note: Creature Comforts has applied to the city of Athens to close West Hancock Ave (the block in front of the brewery) for this community market.


The market is contingent on city approval. If the request is rejected, all vendor application fees will be refunded.


Does applying guarantee that I will be in the market?

No, applying does not guarantee selection for the market. Market space is limited.


Rules and Regulations

All must be acknowledged in the online vendor application in order to be considered for the market. If you have questions you would like answered before applying, please email and we will do our best to respond within 2 business days.


Vendors must provide their own 10x10-foot tent AND tent weights and 6- or 8-foot table, along with any other display materials or signs required to operate.


Booth sharing between vendors is not permitted.


One 10x10-foot tent is the vendor's entire allotment for the duration of this event. Signs and displays cannot extend beyond this allotment, as this may be unsafe and violate the event's fire code. Creature Comforts reserves the right to deem any signs or displays outside of your 10x10-foot booth area unsafe or inappropriate.


Vendors must provide their own staff, at the vendor's own expense, for the duration of the event, including set-up and breakdown. Vendors should plan to maintain adequate staff to ensure organizational flow at the event.


Vendors are responsible for their own set up and breakdown. This includes but is not limited to tent, tables, tent weights, displays, etc.


Vendors must arrive at least one hour prior to event start time to set up or they may not be permitted to set up. This event starts at 11am, so vendors must arrive no later than 10am.


Vendors are not to break down early (prior to the 7pm market close). Vendors have one hour after the market closes to break down their booth entirely (until 8pm). However, if you must leave early because of a special circumstance or emergency, please inform a Creature Comforts staff member before breaking down.


Vendors will be responsible for maintaining their allotted space in a clean and orderly manner throughout the duration of the event. Vendors will also be responsible for all trash removal within their allotment at the close of the event. Trash and recycling bins will be provided in the vicinity. Violators may be subject to a $100 fee.


Vendors are required by Georgia State Law to pay sales tax on any revenue made from events/markets. Vendors are responsible for claiming income tax. Creature Comforts Brewing Co. does not assist with this.


Creature Comforts will not provide electricity to vendors. You will not be permitted to run cords or wires from your booth to an outlet. That is a safety hazard.


Vendors will have access to bathrooms/porta potties.


Wi-fi access will not be provided by Creature Comforts Brewing Co.


If you are accepted as a vendor, Creature Comforts Brewing Co. has the right to use images of your items, logos, signage, and likeness, as well as your name, for promotional purposes.


A nonrefundable application fee ($10) must be submitted with the vendor application online. This is the only accepted form of payment for this fee.


If you are accepted as a vendor, an additional booth fee ($60) will be due within one week (7 days) of vendors’ acceptance notice or the vendor’s spot may be given to someone else. This additional fee can only be paid online through a separate form to be distributed upon acceptance notice.


If you are accepted and cannot participate in the event after paying the booth fee, you may be refunded 50% of the booth fee only if you notify Creature Comforts in writing by Friday, April 5. Otherwise, no refunds will be issued. No-shows will not be issued a refund.


Event is rain or shine. Vendors are expected to come prepared for the elements. If you feel unsafe setting up in inclement weather, you will not be penalized; however, no refunds will be issued.

If the event is cancelled due to severe weather, Acts of God or anything outside of Creature Comforts Brewery’s control, refunds will not be issued.


If you are accepted as a vendor, you release Creature Comforts and all its affiliates from any damage to your person or property that may occur as a result of participation in Creature Comforts Brewery 5 Year Anniversary Celebration. We make every effort to provide a secure environment. You are solely responsible for all your belongings, including your tent, tables, chairs, valuables, goods and vehicle. Creature Comforts Brewery nor any of its affiliates are liable for any injuries that occur during the event, including the setup and breakdown portion of the event.

Get Artistic Wrap-Up

Chris Herron

As a company committed to helping others pursue their passion, we aim to leverage our brand and spaces to remove some of the barriers of working artists. Out of this aim, we created and launched our second community-oriented initiative, Get Artistic, in June 2018. The 2018 campaign wrapped-up on December 12 and we’re thrilled to announce we generated $16,815 to be distributed among six targeted grant opportunities in the local arts community.

The following were recipients from the funds generated throughout the 2018 campaign: the Athens Symphony Orchestra, ATHICA, Canopy Studios, Athens Rising Vol. 2, Town & Gown Players, and the Athens Area Arts Council.  

Madeline Bates, our Get Artistic lead, thanks the local community for their support of Get Artistic this year. Photo by Matt Hardy Photography.

Madeline Bates, our Get Artistic lead, thanks the local community for their support of Get Artistic this year. Photo by Matt Hardy Photography.

“We were incredibly excited to launch this program earlier this year,” said Matt Stevens, Creature Comforts’ Director of Community & Culture. “For one, it lands squarely in the center of our company’s purpose, which is to create enjoyable experiences, to inspire people to pursue their passions and to encourage people to care for their communities.

“Beyond that, recognizing the challenges of becoming a self-supporting artist today—and living in a city famous for its creative community—we simply wanted to launch a program to help remove some of the barriers. Under the leadership of our Get Artistic Lead, Madeline Bates, this initiative is up and running and making an impact already, and we are thrilled to intersect with such remarkable arts organizations.”

Madeline with the Town & Gown Players, one of the 6 recipients of the Get Artistic funds generated during 2018. Photo by Matt Hardy Photography.

Madeline with the Town & Gown Players, one of the 6 recipients of the Get Artistic funds generated during 2018. Photo by Matt Hardy Photography.

The mission of Get Artistic is to find creative ways to add value to the local arts community, beginning with six primary avenues of support: 1) leveraging the Get Artistic Lead staff member to curate exhibition and performance space onsite; 2) offering strategic grant proposals; 3) patronizing local artists: both as-is and commissioned works; 4) providing long-term patronage (e.g., artist residency programs); 5) creating onsite enrichment opportunities for the arts community; 6) supporting nonprofit and government-funded arts programming.

Matt Stevens, our Director of Community & Culture, thanks everyone for attending our Get Artistic wrap-up celebration. Photo by Matt Hardy Photography.

Matt Stevens, our Director of Community & Culture, thanks everyone for attending our Get Artistic wrap-up celebration. Photo by Matt Hardy Photography.

We raised the funds through the initial release of our Get Artistic beer and merchandise. Inspired by white wine, the classic drink of art gallery receptions everywhere, the Get Artistic beer is a tart wheat beer brewed with Sauvignon Blanc grape juice at 6% ABV.  

To learn more about Get Artistic and our other community impact programs, visit

Header photo: Madeline takes a photo with the Athens Symphony Orchestra, one of the 6 recipients of this year’s Get Artistic funds. Photo by Matt Hardy Photography.

Good Companies // Good Neighbors

Shannon Vinson

With the vision of being a good neighbor, we’ve always aspired to leverage our company to add value to every community in which we operate. This led to the creation of our flagship community impact program, the Get Comfortable campaign, in 2015.

This now-annual campaign has a mission to unify the business community to resource the agencies best equipped to address the community’s most pressing needs. We’re thrilled to share that the 2018 campaign wrapped this November, generating $290,121 for our six nonprofit partners.

In Athens-Clarke County, where one in five people is food-insecure and the poverty rate is 36-percent – nearly twice the state poverty rate of 18.4-percent – the campaign has historically focused on hunger, homelessness, and poverty. Through a rigorous vetting process as well as the direction of an advisory committee of community stakeholders, the campaign funded six organizations this year: Advantage Behavioral Health, The Athens Area Homeless Shelter, The Athens Community Council on Aging, The Ark, Mercy Health Center, and Chosen for Life Ministries.

"Good companies are good neighbors," says Matt Stevens, Creature Comforts' Director of Community & Culture. "They determine what the needs of their communities are, they position themselves to participate as strategically as possible, and they invite others to join them. I cannot possibly express how grateful I am for the generosity of our business partners, how meaningful this year's round of donations will be for Athens, not to mention the potential this campaign has to expand in the coming years. This is not just a Creature Comforts undertaking; we've simply pushed over the first domino. This initiative now belongs to us—to our community stakeholders and the local business community."

2018 served as the first year Get Comfortable operated as a year-round campaign, with a season of emphasis that ended in April. During this spring push, we donated 100-percent of our Wednesday “community day” profits to the Get Comfortable Fund, sold special campaign-related merchandise, and brought back our popular Get Comfortable IPA with all the profits going to the fund. Additionally, a diverse group of business partners stepped up to generate funds throughout the year for Get Comfortable, which included medical practices, musicians, bars, restaurants, and many more. In early 2018, we also launched a new website,, which encompasses all of our community initiatives. The website includes details and updates on Get Comfortable as well as Get Artistic, a campaign launched in June 2018 to serve the local arts community.

We celebrated the campaign wrap-up on November 14 in our tasting room alongside Get Comfortable’s nonprofit and for-profit partners. The 2019 campaign is set to launch February 6, 2019, stay tuned for more details! For more information on Get Comfortable, visit

We love this community and are so thankful to each business that stepped up to contribute to Get Comfortable and to our nonprofit partners for the incredible work they do in Athens!

Common Things

Shannon Vinson

Common Things is a mixed-culture saison made with honey from local bees. The beer is 6.2% ABV and features Styrian Golding and aged Cascade hops. It was fermented in stainless steel before being packaged and refermented in 750mL bottles.

Read More

CCBC Gallery: David Hale

Shannon Vinson

Vessel: An exhibition of paintings and prints by David Hale
On view in the CCBC Gallery Tuesday, June 19 through Sunday, July 29, 2018

Reception: Thursday, June 28, 2018, 6 to 9pm
Meet the Artist (ft. a hands-on workshop*): Thursday, July 19, 2018

David Hale is a Georgia-born, Athens-based artist working under his studio name, Love Hawk. Though he is best known for his deeply spiritual tattooing practice, Hale has shifted his focus to painting and printmaking over the last year. The paintings on view are all new, most created between April and June 2018. Each of the prints are part of very small editions (fewer than seven), but each features unique, hand-drawn elements or custom colors. All frames and mounts were handmade by the artist. The artwork will be for sale exclusively through Creature Comforts’ online merchandise shop, with 10% of total proceeds to benefit Creature Comforts’ new community outreach nonprofit fund, Get Artistic. 

Learn more about David Hale’s artwork online:

From the artist:

: vessel :
every seed
came from
a seed
every life
came from
a life

This body of work came out of a great emptying and a great replenishment. I believe we and all of Creation are inherently vessels, and this body of work is a testament to that nature. There exists no greater calling than to be a container; to properly fulfill this role one must be willing to be hollow in order to be full. My role in these pieces of art was just as a vessel for their creation, and they are vessels within themselves. One act of creation is a reflection of all of Creation. It is no coincidence that so much that is seen here is somewhere between: plant, animal, human, and Spirit; here between these worlds is where we remember that we are not just bystanders to Creation but actually woven into and throughout this ever-present and infinite tapestry that is Existence. I hope this work of my hands and Heart is a reminder that life came from Life, as light from Light, and this Cycle is unending. I am ever-grateful to be a vessel.  –David Hale

Grand Opening of Southern Mill

Shannon Vinson

We are so excited to have been able to celebrate the grand opening of our new production facility, Creature Comforts at Southern Mill, on June 11 with a ribbon cutting joined by Athens-Clarke County Mayor and Commission.

We originally announced our expansion plans back in January 2017. We broke ground in May 2017 and began initial production at the facility in March 2018. In order to maintain a close distance to our downtown location, and with the assistance and cooperation of the Athens-Clarke County government, we selected the historic Southern Mill complex off North Chase Street to house the second facility.


Originally built in 1900, the mill is currently being redeveloped into a mixed-use development. As a brewery and local business, we were committed to preserving as much of the character of the building as possible during the reconstruction, similar to our downtown Snow Tire Tasting Room and brewery location. We are humbled to be the recipient of a 2018 Athens-Clarke Heritage Foundation Award in the category of Adaptive Reuse and worked with local companies, Studio BNA Architects and Grahl Construction on the Southern Mill facility.

“We never expected that two years into opening our doors we would have a need to start working on building a new brewery,” says our CEO Chris Herron. “However, two years later we are extremely grateful to have it come online as our existing brewery had been operating at maximum capacity for fifteen months. We are excited to have the opportunity to both increase the quality and the quantity of our beer, to create jobs, and to reinvest right here in Athens.” 


We've invested $11 million into the 40,000-square-foot historic building at Southern Mill, which houses new state-of-the-art equipment including a fully automated dual 85-barrel brewhouse from German manufacturer Steinecker, a 24-head rotary filler for canning manufactured by Krones, and 50,000 barrels worth of initial annual fermentation capacity. As we continue our commitment to quality, we've also invested nearly a quarter of a million dollars into a quality laboratory onsite.

The initial focus of our new brewery is on production with plans for a tasting room in the future. The technology of the equipment has greatly increased the efficiency of our production and packaging. The canning line averages 185 cans packaged per minute, in comparison to 40 cans per minute the brewery packages with its canning line in the Snow Tire facility. At the new production brewery, a 340-barrel batch of our year-round IPA, Tropicália, is brewed in 16-17 hours, while at the downtown location a 120-barrel batch of Tropicália is brewed in 20 hours. With the increased capacity and efficiency of the equipment, we expect to make a significant increase on our presence in our current distribution footprint.  

“The new facility we’ve built here at Southern Mill gives us the ultimate control to precisely make high quality beer exactly the way we want, with better shelf stability and with much greater efficiency,” says Brewmaster Adam Beauchamp. “Every system has been upgraded from water treatment to boilers all the way through to packaging.  Sustainability was a big focus for us as we went through equipment selection and plant design. All in all, we believe the brewery we’ve built will allow us to provide our consumers with a product that they will consistently be happy with.”


Creature Comforts Events at CBC

Shannon Vinson

We are getting excited for a great week at CBC 2018! If you'll be attending CBC this year, we'd love for you to join us at our events we're hosting in Nashville throughout the week. See below for the full schedule of events. Hope to see you there. 

  • April 30 - May 6: Menu & beer pairings featured at Butcher & Bee
  • April 30 - May 6: Mignonettes & oyster pairings featured at Rudie's Seafood & Sausage
  • April 30 - May 6: Oyster, beer, & menu pairings featured at Henrietta Red
  • April 30 - May 6: Creature Comforts beer featured at Woodland Wine Merchant
  • May 2 (7PM): The K+K All-Nighter at Kuchnia + Keller featuring guest taps from Creature Comforts, Brasserie de la Senne, Southern Grist, and Wrecking Bar Brewpub and collaborative menu pairings from Staplehouse's Chef Ryan Smith, Kuchnia & Keller's Chef Aaron Clemins, and Wrecking Bar Brewpub's Chef Terry Koval. 
  • May 2 (6PM): Rare cask tapping at Rudie's Seafood & Sausage.
  • May 3: No Kid Hungry Event featuring beer from Creature Comforts and Bearded Iris. $1 from every glass will go towards charity.  

Other events we are participating in:

  • May 1 (7-10PM): Here We Grow hosted by YCH HOPS, SBG & Country Malt Group featuring hop & barley growers from family owned farms, live entertainment, & 9+  specialty beers from craft brewers at The Cannery. 
  • May 1 (6-10PM): CANdemonium a night of canned beers, music, & fun at Marathon Music Works.
  • May 2 (9PM): Mad Tree & Creature Comforts CBC After Party at Bar Sovereign - kick back with DJ Majik & try some special beer cocktails. Beers from both breweries will be available.
  • May 2 (6PM): Craft, Culture, and Survival - our CEO Chris Herron & Business Development Director Seth Herman will participate in a panel alongside representatives from Mill Creek Brewing & Rhinegeist, which will be followed by a tap takeover at Paradise Park where the event will take place.
  • May 2 (5-8PM): Funkin' Up Nashville - a funky/sour evening with NOLA, Creature Comforts, J Wakefield, New Belgium, and Hi Wire. Each brewery is showcasing 3 unique beers at Broadway Brewhouse's Midtown location.
  • May 2 (4-8PM): Wiseacre's Lager Party at Von Elrod's.   

Call for Artists: EARTH Party!

Meredith Elder

Call for Artists: EARTH Party! 

Open through Friday, March 30, 2018 

Pop-up show on view at CCBC Sunday, April 15, 2018 


Since April 2015, in honor of Earth Month—which encompasses Earth Day on 4/22—Creature Comforts has hosted events and art exhibitions to celebrate our planet. Our hope is that, in the same way art can inspire us to feel, think, and respond in ways that better ourselves, these events will perhaps remind our visitors of the responsibility we share as caretakers of the environment. The Earth has been good to us. Let's be good to it. 

This year, we’re doing something a little different. In partnership with the University of Georgia’s Office of Sustainability, Creature Comforts is proud to present EARTH Party on Sunday, April 15, 2018 (1–6pm). The event will incorporate a one-day-only pop-up show of artwork celebrating our incredible world at Creature Comforts’ downtown taproom. This pop-up show will be curated by the Office of Sustainability’s current Artist-in-Residence, Kira Hegeman, and Madeline Bates, Creature Comforts’ in-house curator. 


Submission guidelines and things to know: 

  • Only artwork promoting world peace, respect for the planet, and environmental sustainability will be considered 

  • Accepted visual art mediums: drawing, painting, prints, photography, sculpture, textile, mixed media, etc. 

  • The accepted artwork will be displayed outdoors under a tent (either hung on a temporary display or on a designated table, if the work is sculptural) 


To be eligible to apply: 

  • You must have the availability and transportation to get your artwork to Creature Comforts’ downtown taproom between Wednesday, April 11 and Friday, April 13, with no exceptions. Artists must also take their work home with them by Monday, April 16. 

  • Your artwork must be ready to display: mounted in a frame or a comparable device with wire strung across the back. If your work is a sculpture, it must have the stability to rest on a designated table without additional support. Artwork that is not in ready-to-display condition will not be accepted. 


If you are eligible and interested in participating, please apply through the link below by Friday, March 30, 2018. Late entries will not be accepted. Notices will be sent out by Wednesday, April 4, 2018.  


Apply here by March 30, 2018! 


In need of a little environmental art inspiration? Check out two of the past Earth Month exhibitions in the CCBC Gallery! 

April 2017 : Wheat-pasted print installation by Jen Holt (silver photograms, scanned and printed) and Madeline Bates (cyanotypes, scanned and printed), exploring the life cycle of the fundamental ingredients in beer. 

April 2017: Wheat-pasted print installation by Jen Holt (silver photograms, scanned and printed) and Madeline Bates (cyanotypes, scanned and printed), exploring the life cycle of the fundamental ingredients in beer. 

April 2016: Installation by the A4P (Air Purifying Plan Proliferation Project, a student-run organization of the University of Georgia; plant stand and paper sculpture) and photographer Rinne Allen (cyanotypes and van Dyke brown prints). 

April 2016: Installation by the A4P (Air Purifying Plan Proliferation Project, a student-run organization of the University of Georgia; plant stand and paper sculpture) and photographer Rinne Allen (cyanotypes and van Dyke brown prints). 



Athena Paradiso with Tart Cherry, Raspberry, & Cranberry 2018

Shannon Vinson

Athena Paradiso (4.5%) is our fruited treatment of Athena, our year-round Berliner Weisse. Each Athena Paradiso features different fruit additions, in this release we used the addition of tart cherry, raspberry. and cranberry. The beer will be packaged in 6pk 12oz cans. The use of the word “Paradiso” with the Athena brand’s name and the can label artwork are intended to instill a vision of paradise, representative of the flavor and aroma of the beer.

Be sure to join us this Friday for the official release of Athena Paradiso cans! We'll have live music, food, and, of course, plenty of Athena Paradiso with Tart Cherry, Raspberry, and Cranberry to drink and take home with you. The beer is currently on draft in the Tasting Room. 

POUCH & Manila Express will be here with AMAZING food.

Live music:
Kinky Waikiki: 3:15-5:15PM
DJ Osmose: 6-10PM


Get Comfortable 2018

Shannon Vinson

Since opening our doors in 2014, we have aspired to leverage our brand and our people to add value to the Athens community. With a commitment to community being one of our founding pillars, we created the Get Comfortable campaign in order to work alongside local nonprofits who address the community’s most pressing needs. We will launch the fourth season of our Get Comfortable campaign this January!

The mission of the Get Comfortable campaign is to become a unifying anchor in the business community to drive awareness, increase engagement, and provide support for nonprofits combating the Athens community’s greatest needs as it relates to living comfortably. In Athens-Clarke County where one in five people are food-insecure and the poverty rate is 36.6% – nearly twice the state poverty rate of 18.4% – the campaign has traditionally focused on hunger, homelessness, and poverty. Through a rigorous vetting process as well as the direction of an advisory committee of community stakeholders, the campaign selected 6 organizations to highlight throughout the season & receive funding when the program wraps in November 2018.

The following nonprofits were chosen as the 2018 Get Comfortable partners: Advantage Behavioral Health, Athens Area Homeless Shelter, Athens Community Council on Aging, The Ark, Chosen For Life, & Mercy Health Center.

“Over the last three years, the Get Comfortable program has become less of a thing we do, and more of a part of who we are at Creature Comforts,” says our Co-founder & CEO Chris Herron. “As a result, we are making some very positive changes to the program this year that will allow us to truly make this a fully integrated year-long program, while still maintaining a dedicated season of emphasis. With the hiring of a full-time Director of Community and Culture, Matt Stevens, we are excited to see what we can achieve through the Get Comfortable program in 2018 and beyond.”

In Fall 2017, we created a full-time position at the brewery with a focus on community initiatives, as well as our internal culture. Matt Stevens was brought on in September 2017 as the new Community and Culture Director and will serve as the head of all programs related to the brewery’s community involvement and culture development, which includes Get Comfortable.

Matt previously served as the lead of Athens Church’s Be Rich initiative for four years, culminating in $786,725 raised and distributed, 7,135 volunteer hours tallied, and 7,000 cold weather garments collected to benefit 15 local nonprofits. Prior to Athens Church, Matt worked for six years as the Associate Director at the University of Georgia Costa Rica, with the primary goal of connecting returning students who had been participating in international outreach efforts with local agencies. He has a Master of Public Administration in Nonprofit Management as well as a Bachelor of Arts from the University of Georgia.

“Having worked in the nonprofit space around Athens the past eight years has been quite an education. Our city has complex, cyclical needs on the one hand, but a vibrant community looking to address those needs on the other,” says Stevens. “I think the business community has been taking admirable strides in recent years to leverage its resources to get involved, and I’m sincerely honored to take on this role at Creature Comforts in the hopes, to some extent, of unifying these efforts – to get the right people around the table to, first, understand the story the data is telling us, and second, to determine a way to mobilize our resources as effectively as possible.”

Get Comfortable in 2018 will be a year-round campaign with a pronounced season of emphasis taking place January 10 through April 4, during which we will donate 100% of our Wednesday “community day” profits towards the Get Comfortable fund. We'll also create Get Comfortable merchandise, bring back the popular Get Comfortable IPA, and work alongside for-profit businesses to generate additional profits for the fund. The campaign will wrap toward the end of 2018, the remaining time being dedicated to serving the agencies’ individual needs throughout the year.

In early January, we will also launch a website,, which will encompass all our community initiatives. The website will include details and updates on Get Comfortable as well as Get Artistic, a new initiative serving the local arts community, along with other future initiatives.

Get Comfortable was recently awarded the Cause of the Year for its 2017 campaign at the 2017 Brewbound Awards. The Cause of the Year award is given to one outstanding craft brewery that demonstrates a commitment to supporting a specific cause. The award was announced during the Brewbound Session business conference, which took place on November 29 in Santa Monica, California.

Get Comfortable 2018 will kick off January 10. Get Comfortable merchandise as well as the Get Comfortable IPA will be available at the brewery for the kick off!  We look forward to seeing you in our Tasting Room on Wednesdays for our GC season of emphasis!

Sonoma Pride

Shannon Vinson

At Creature Comforts, we wanted to determine a way to serve our city before we'd ever brewed a drop of beer, and this commitment remains one of our company pillars today.

Should, for instance, the definition of community be understood as something that is strictly geographical, an allegiance that supposedly dissipates at the borders of one's neighborhood or state line? Or should it be, in our case, vocational as well?

Put another way, does a group of people bound by a common pursuit, no matter their mailing address, constitute a community? We've decided it does. 

After all, the brewers and cellarmen, the pub owners and representatives of the craft beer community around the country have become fast friends of ours, peers and mentors and advocates. They are champions of our brewery and patrons of our brand. And the feeling—though perhaps it should go without saying—is emphatically mutual. We have heroes across our brewing community who challenge and inspire us with each new release.

So, when members of that community, and a region of our country, is devastated by disaster, we want to act as neighbors do and ask: What can we do to help?

When the Santa Rosa-based Russian River Brewing Co.—heroes of ours, indeed—launched an inventive arrangement to raise money for Sonoma wildfire relief, we were honored to participate. You can, and should, learn more on their website, but the short story goes like this: In response to these fires that tore through Sonoma and its surrounding counties last October, Russian River, in partnership with the King Ridge Foundation, decided to brew a beer with 100% of profits for the brew going to the Foundation. They invited craft breweries around the country to brew a beer under the brand Sonoma Pride as a vehicle to raise awareness and funds, and we were fortunate enough to get invited by one of our hero breweries to be a part of the cause.

Our take on this recipe is a hoppy blonde ale brewed with Comet, Waimea, and Crystal hops, and 100% of the profits from our Sonoma Pride draft and to-go sales will be directed to the King Ridge Foundation, who are mobilizing these dollars to meet the region's most pressing needs. Click here to learn more, and take a moment to look through the many participating breweries who jumped to the aid of their coast-to-coast community. 

We hope you'll join us December 8th as we tap these kegs for the first time to show a little love for our friends out West.

Come out. Drink up. Do good. #SonomaPride

The Festival 2017

Shannon Vinson

When we heard that the Shelton Brothers were going to hold their annual The Festival event in Atlanta, Georgia, one of two markets where our beer is distributed, we were excited, anxious, and all around proud. We of course know what an amazing craft beer culture exists in Atlanta, filled with educated and loyal consumers and retailers, and we wanted to make sure that we could do our part to shine a light on it for others to see. Therefore, we went to work to collaborate with our industry friends to create some amazing experiences for the general public and industry guests coming in from out of town.

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