Ria Pell Ale is a pale ale (5.6%) with Motueka & Pacifica, HBC692, and Vic Secret hops that we brewed in honor of Ria Pell, an Atlanta-based restaurant owner, who worked closely with Atlanta Harm Reduction Coalition to positively impact those around her in her community.
In the spirit of our emerging Brew For One initiative—our desire to do for one what we wish we could do for everyone—we worked with Atlanta Harm Reduction Coalition to identify an individual whose life we could materially change through our newest impact program. Each year, the Brew For One program will identify a recipient, then develop a new beer brand to capture the essence of that story.
100% of the profits made from the release will then be leveraged to aid that individual in a way that is both memorable and meaningful.